To answer this question directly, yes you should. And it makes perfects sense to automate some tasks on Twitter. Here’s a breakdown of some of the benefits that come with using automation for Twitter.
It Frees Your Time
Listen, retweeting, liking tweets and following back your audience takes a lot of time. If you have one hundred thousand followers, for instance, you can spend weeks trying to retweet every tweet and commenting. It is logical, therefore, to automate some of these tasks to free up your time.
It Helps Keep Engagement Constant
Just like any other social media platform, you have to engage your followers on Twitter. At the very least, you need to show everyone who is following you that you appreciate their contribution. On top of that, you have to give them a reason to come back to your feed to view your latest tweets. In short, automation gives you more control of what’s happening on your account without spending too much on it.
It Helps Grow Your Following
If you have been on Twitter long enough, you know that engagement is crucial when it comes to growing your audience. By automating processes, you are in essence ensuring that your engagement levels remain constant. That way, you can maintain your followers and attract new ones in the process. Other than that, some automation services help you to target a specific audience using hashtags, keywords, and locations.
It Allows You to Create Better Content
When you don’t have to spend a lot of time on your account, it implies that you have the flexibility you need to come up with engaging content. And, the better your posts are, the easier it is to get impressions. Besides, you can get time to research on the latest trends in your industry. The ripple effect is that you will always be a step ahead with your marketing strategies.
The Bottom Line
Twitter is an excellent platform to grow your brand and business. It is also a good place to propel your agenda and ideas. But, you have to think outside of the box to achieve your goals. Be sure to use automation tools to help make your work easier. The only thing that you need to do is to use tools that work. On that note, visit Income Artist to view a collection of top Twitter automation tools and what they can do you for you.