One of the main reasons why most business owners do not get the best out of social platforms is because they do not explore all the options available. Instagram is still the 2nd most popular social platform, but it is sad to note that most people do not use it to the fullest potential. Holding an Instagram contest is one of the best ways to increase interaction and also attract new users to your account. Recent research indicates that profiles that hold contests grow 70% faster than those that don’t. So, where do you start and experience this growth? The following are simple tips on how to hold a successful contest
Understand the rules
Instagram understands the impact of contests and has thus set out some basic rules to make it a reality. The firstor basic step is to spell out the rules and terms of eligibility to your contest. For instance, everyone who likes or comments can be one entry. You must also state that Instagram does not endorse your contest but only provides a platform. The content that you share should also not violate any of the terms of this platform. You can also state the criteria for disqualification from the competition.
Come up with realistic prizes
You cannot promise a million bucks prize while your business cannot afford to raise such money. You have to check what other people are offering and borrow an idea from them. You can offer your products at a discounted price or even for free if you are in a position. Remember to hold a free and fair draw and build trust among your followers. You also need to make the contest something worth their time and participation. No one will participate in a contest that pays a small prize after dedicating a lot of time.
Get some help
The replies and engagement that you get from a contest can be overwhelming. You need to sort out different comments and reply to all of them. Using an automation tool can ease the pressure and handle some of these tasks. Some automation tools will generate reports from your contest, and you can thus identify your weak and strong points. The choice of the automation tool that you pick will depend on the end goals of your contest. You can go here and check reviews of some of the best tools depending on your needs.